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Designing the User Experience: User Journeys and Visual Design | UX Se
Context
Designing the user experience (UX) is a multifaceted process, involving the creation of user journeys and incorporating visual design elements to enhance user interaction.
What are User Journeys in UX
User journeys are the steps a user takes to complete a task, both online and offline. They are a critical component of UX design, as they help designers and other team members understand the user’s needs and expectations.
You should always what tasks the user has to complete and the steps the user takes to complete it. This is not just an online process. It’s also an offline process. For example, if you are designing a website for a restaurant, you need to take into account the user journey of the user when they are in the restaurant. If you are designing a complex system or an enterprise system, you need to take into account the user journey of the user from before the even use your product.
The ‘Happy Path’ and Alternatives
Designers anticipate the ideal path (happy path) users should follow, along with alternative routes that might include errors or unexpected user actions, typos in search, or other issues. This helps designers identify potential alternative routes and create a seamless user experience.
